Analysis of the strengths and weaknesses of external and internal factors affecting the expansion of the service.

A. Collect required information

Define important data required for the implementation of the program:

Is the required data available? Where is it located? How will this be documented?

B. Segmentation - customers and products

Evaluation of the attractiveness of product groups for the program - Life cycle phases defined and mapped for installed products

- Rank of customer attractiveness

C. Update database

Collect the minimum IB data required to start the program Is there internal capacity for data collection?

D. Documentation procedures for data collection and storage Tools for IB maintenance, database updates

Documentation of new customers and products

A. Commercial service offering

Marketing and commercial information for the service offering Is the service commercialized and is offering available?

B. Evaluating new service products

Setting priorities for effective implementation

Closing gaps in commercial offerings - development and documentation

C. Dimensioning of the addressable service market

Determining the size of the available service market

Definition of a product development plan to close the gap to the target

D. Resource requirements

People: internal, partners, outsourced Tools: individual and global, processes

A. Development of a phased implementation plan 

B. Defining roles and responsibilities - RASCI model for the program 

C. Securing the necessary resources

•  Initial - phase one - to accelerate the launch
•  Intermediate - phase two - to sustain the program
•  Completion - phase three – the complete structure of the service business

D. Contacting customers

Creating customer awareness and generating leads

Processing requests for quotations (RFQs), quotes, and fulfillment 

E. Establishing an operating rhythm for services 

Maintain priorities and commitment to delivery Stabilize teams and sales in line with objectives